• REMINDER-  For quickest results, invoice disputes or questions should be sent to your Success Managers who will process them through billing for resolution.
• Key Data will be hosting a World Cup Webinar  on May 28th, 4:30 EST - 3:30 CST - 2:30 MST - 1:30 PST 

Turning Market Frustration into Growth

Franchisees are seeing more inquiries from self-managing hosts struggling on Airbnb and Vrbo. As competition tightens and operations become more complex, many owners are realizing they need more than a listing—they need professional management.

This is a strong growth opportunity.

Most of these owners aren’t unhappy with the investment—they’re overwhelmed by pricing, occupancy, guest issues, and daily operations. They’re actively looking for experienced operators who can deliver structure, performance, and peace of mind.

Franchisees who position themselves as strategic partners—not just property managers—are seeing stronger conversions and better onboarding pipelines.

How to Win These Opportunities

• Move fast: Speed builds trust and momentum.
• Lead with expertise: Show market insight, not sales pressure.
• Own pricing strategy: Emphasize revenue management impact.
• Sell full-service support: Highlight systems, consistency, and relief from day-to-day tasks.
• Be transparent: Set realistic expectations to build credibility.

As more hosts recognize the limits of self-management, operators who respond strategically can accelerate inventory growth and deepen long-term owner relationships.

If your market is within a 90‑minute drive of a World Cup stadium, now is the time to take action. Significant demand uplift is expected not only in host cities but also in surrounding and secondary markets.

To help you capture this opportunity, the Success Team recommends:

• Monitor and adjust rates daily, with close attention to match dates and major July 4th activities in your market.
• Update listing headlines to highlight proximity to stadiums or event hubs.
• Front‑load listing descriptions with World Cup references to better capture search intent and event‑driven demand.
• Audit all listings within a 90‑minute radius of host venues and prepare for spillover demand in surrounding markets.
• Contact Marketing for an event specific social media playbook.

Being proactive now can help maximize occupancy and ADR during these peak travel periods.

Join us for upcoming Key Data webinars designed to help you stay ahead of demand trends and market performance:

• Peak Sun Central West
  11:00 AM EST – May 18
• Peak Sun Central East
  Noon EST – May 18

These sessions will focus on interpreting demand signals and making timely operational and pricing adjustments.

The Success Team is actively developing new Rentalz training resources to better support Franchisees using the platform. Additional training materials will be rolled out as development continues.

We’re also excited about Comparent, a new site designed to help prospective owners connect with Property Managers. This tool supports owner acquisition efforts by making it easier for owners to find and evaluate management options.

More updates and guidance will be shared as these initiatives continue to develop.