In Case You Missed It: Major Event Revenue Opportunities

If your market is within a 90‑minute drive of a World Cup stadium, now is the time to take action. Significant demand uplift is expected not only in host cities but also in surrounding and secondary markets.

To help you capture this opportunity, the Success Team recommends:

• Monitor and adjust rates daily, with close attention to match dates and major July 4th activities in your market.
• Update listing headlines to highlight proximity to stadiums or event hubs.
• Front‑load listing descriptions with World Cup references to better capture search intent and event‑driven demand.
• Audit all listings within a 90‑minute radius of host venues and prepare for spillover demand in surrounding markets.
• Contact Marketing for an event specific social media playbook.

Being proactive now can help maximize occupancy and ADR during these peak travel periods.

Join us for upcoming Key Data webinars designed to help you stay ahead of demand trends and market performance:

• Peak Sun Central West
  11:00 AM EST – May 18
• Peak Sun Central East
  Noon EST – May 18

These sessions will focus on interpreting demand signals and making timely operational and pricing adjustments.

The Success Team is actively developing new Rentalz training resources to better support Franchisees using the platform. Additional training materials will be rolled out as development continues.

We’re also excited about Comparent, a new site designed to help prospective owners connect with Property Managers. This tool supports owner acquisition efforts by making it easier for owners to find and evaluate management options.

More updates and guidance will be shared as these initiatives continue to develop.