We’re excited to welcome Casey Boone to the iTrip Marketing team as our new Web Marketing Specialist. Based in Atlanta, Casey brings extensive WordPress and SEO experience, working with brands that support NASA and AT&T. He will be leading our new website initiative. In his very first week, he’s already met with Envisionit and our internal development team to jump right into the work.

With Casey’s addition, marketing team hiring is now complete. We’re rolling out a new marketing organization structure designed to better support franchisees through more dedicated partnerships and, over time, more proactive, market-specific reporting and insights. To support this:

• Claire Monahan will partner with Jason Schnaitter’s Franchisees
• Michaelean Stewart will support Valerie Goodman’s Franchisees
• Jason Holden will support Brian and Rhonda’s Franchisees

Please continue sending all requests to marketing@itrip.co so we can track requests and collaborate effectively as a team.

Our brand refresh and website redesign initiatives are officially underway. Teams are engaged in discovery and stakeholder interviews, with a projected timeline of new brand guidelines in August and the new website launching in September. We’ll continue to share updates as milestones are reached.

Marketing is actively expanding 100‑day campaign Creative Packs in Owner Point for Franchisees using the Rentalz program. These new campaigns go beyond standard copy and are based on marketing strategies that have already proven successful in select markets. We’re also collaborating directly with Franchisees to help shape the next Creative Packs and provide many options for owner acquisition marketing.

The Marketing team has been working hard to update exciting marketing collateral and create new pieces for all aspects of Franchisee support. Browse our Look Book of creative content here and reach out to marketing@itrip.co for any content that may be useful to you in your marketing efforts. You’ll find everything from promotional items to owner acquisition pieces and guest marketing ads. If you don’t see what you’re looking for, ask us and we can add it to queue! The Look Book will be a living document where we’ll add content as it’s created.

Planning for the upcoming Summit is underway! Summit will again be at the Opal Sol in Clearwater, FL and a Save the Date will be arriving in your Inboxes in the coming week!