Happy 2026! With the marketing budget approved, the iTrip Marketing Team is entering the year in growth mode. We are adding three new positions—doubling our team in size—to expand support and resources for local markets. Alongside this growth, brand and website refresh initiatives remain actively in progress, all designed to strengthen visibility, support owner growth, and drive bookings throughout the year.

The Q1 Property Owner Newsletter is now available. This piece provides ready-to-use content for property owner communications, including updates, tips and seasonal advice for you to share with your property owners. Customize it further with your contact information to fit your local marketing and owner engagement strategy.

Looking to enhance or improve your property owner communications for 2026? The marketing team is happy to help. Email marketing@itrip.co for more assistance.

Work on the iTrip.net revitalization continues to move forward. The team is currently finalizing the Request for Proposal and plans to distribute it to a select group of agencies this month as the next step in the process. Franchisee feedback remains an important part of the effort, with ongoing collaboration through the marketing council as we move toward execution.

We’re excited to support our franchisees in key FIFA 2026 host cities with marketing initiatives designed to capture the buzz around this global event. From targeted digital campaigns to special guest outreach, our goal is to help maximize visibility, attract bookings, and showcase properties to soccer fans traveling to these areas.

This is just the beginning: we’ll be rolling out tools, creative assets, and strategic guidance throughout the year to make sure our franchises are ready to take full advantage of this once-in-four-years opportunity.

Now is the perfect time to connect with potential property owners. Many investors and second-home buyers are evaluating opportunities for the year ahead. Reaching out now can position you as their go-to short-term rental partner.

Why it matters: Early engagement helps you secure new properties before your competitors, growing your portfolio and boosting future bookings.

How to do it:

1. Highlight the benefits of STR management – Remind potential owners how full-service management can maximize their income, handle bookings, and take the stress out of property ownership.
2. Promote upcoming market opportunities – Showcase events, seasonal trends, or high-demand periods that make listing a property now especially lucrative.
3. Leverage email, social, and local channels – Send a “Plan Your Rental Success in 2026” email to leads, post owner-focused content on social, and connect with local real estate agents who may have investor clients.
4. Feature success stories – Share short case studies or testimonials from current owners who saw strong returns last year to build credibility and trust. Invite happy property owners to leave you a 5-star review on your Google Business Profile.

A proactive approach now can help you secure new owners early in the year, ensuring your portfolio—and bookings—start strong.

Looking to enhance your owner outreach messaging? Connect with marketing@itrip.co for ways we can help.

Didn't get to attend a breakout at Summit or want to listen again? Recordings are now available!

For breakouts with a presentation deck, find the accompanying deck in a recording's folder. Download the MP3 and listen from your own device:

Main stage presentations have been uploaded to the Summit section of the Support Hub:

Summit 2026 planning is already underway! Save the date now:

Nov. 10 - 12, 2026

Clearwater Beach, FL

If you didn't get a chance to share your Summit 2025 feedback, we're still eager to hear it. Please email us: marketing@itrip.co

As we kick off 2026, our team is here to support you with marketing questions, new ideas, or any resources you need to make this year a success.

Here's to a year full of opportunity, bookings, and momentum!

The iTrip Corporate Marketing Team